Investment in Precise TV by LDC

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMarketing services
Client nameLDC
BDO provided financial and tax due diligence services, together with SPA advisory support, to LDC in its investment in Precise TV, the contextual video AdTech platform.

LDC is backing Precise TV's management team, lead by co-founders Nadav Shmuel and Christian Dankl. LDC’s investment and strategic support will help the business to build its AI capabilities and scale its presence in the US, as well as diversifying further into other markets, such as gaming.

The BDO project team included:
Conor Lambert, Lewis Winston, Iona Stevenson, Pieter Basson, Kieran Gosrani, Phoebe Yeung and Olivia Wakefield (Financial due diligence)
Nuala McLaughlin, Nathan Hughes, Annie Bate, Emily Roberts, Mohammed Abdalla and Joseph Laughinghouse (Tax)
Lawrence McGinley and John Rouse (FAVS)